Youtube

Video editing

1. Marketing challenge

Video is one of the most favorite forms of content consumed by the majority of people.

There are more than 800 million videos on youtube and they are getting views every day. It’s where the attention is, making video production one practical skill to be applied in marketing.

For a good marketer, therefore, videography is a must-have ability.

2. Solution

I have educated myself and had experience with producing videos from scratch including ideation, scripting, editing, and publishing.

YouTube has been my platform of choice to host videos.

3. Results

I have had a couple of videos produced on different topics.

Another outcome is that I am now familiar with multiple tools used for production and that I can make both ‘normal’ and animated pictures.

application for master's studies at Aalto University

I created this video as part of the requirement for the application to the master of marketing studies at Aalto University.

I planned the concept, recorded the voice-over, added captions, and edited the video.

Wedding display video

I took this project to help a friend who wanted to have a video displayed at a wedding.

I combined the photos in a coherent manner trying to make a story. The effects and music build up the experience.

School pitch

I created a pitch video for a sprint project back in university.

My team of 3 won against other teams from 3 different universities. My guess is the video definitely helped.

Data Visualization - solar energy production

In this video, I visualized the solar energy production per country from 2016-2020.

I used resources entirely available from the internet. The data was processed with a tool called flourish.studio.

Data visualization - Apple stock price

In this project, I visualized the change in the Apple’s stock price from 2012-2022.

I added fun facts through the video.

Jazz music

This is another project I was interested in, making background lofi music for studying, working, and relaxing.

I make a couple more similar videos but this is just for the demonstration.

Methodology

1. Ideation
2. Scripting
3. Recording
4. Editing
5. Publishing

You can be really creative with videos. But it’s also helpful to have a clear purpose for the video.

Scripting involve making the video in your head before actually making it. It helps tremendously to have a relevant story with a good flow, coherence, and logic.

If needed! Many videos can be done entirely from edits with available online resources.

Time for the hard work. The most important work. The most time-consuming (but fun) work. Make sure every second is perfect before publishing the video.

Youtube is the obvious choice for the most reach, or it could be hosted on your exclusive platform.